is a nightmare for
business owners to invest in a product name and find that the name
can’t be used. Name consulting involves the linguistic
art/science of creating product and company names. Naming involves
finding suitable names for registerable trademark, company names and
domain names to effectively position the product in the market.
are three ways to use brands:
A single brand to identify all products from a company.
Usually the brand shares a common name with the company name.
brand for a range of products.
brand for every product.
is a means for consumers to identify and distinguish goods or
services in the market. Trademark
protects words and symbols used for branding. When a mark has a TM
beside it than the mark is a trademark. And when a mark has a
® beside it than the mark is a registered mark.
Trademark or brands can be valued as a property.
At BOON we give value
added service to clients to choose the right brand by consulting on
registrable trademark and registrable domain name.